BuiltWith

Summary

BuiltWith is a website technology profiler that helps you identify the tech stack, eCommerce platforms, analytics tools, and hosting services used by any website. Ideal for sales teams, market research, and competitive analysis.

What is BuiltWith?

BuiltWith is a technology intelligence platform tracking over 111,503 internet technologies across 673 million websites. You can look up a target site's tech stack, generate lead lists, analyze market share, and monitor technology trends. Data covers eCommerce, analytics, advertising, CMS, and hosting categories, with filters for location, traffic, and industry.

Core Capabilities

• Technology lookup: Identify CMS, analytics, shopping carts, and hosting used by any website
• Lead generation: Filter 673M websites by technology, location, traffic, and vertical to build prospect lists
• Market share analysis: Access technology adoption rates and country-level market data
• eCommerce tracking: Monitor 2,600+ eCommerce technologies across 26M sites with revenue and employee attributes
• Technology trends: View internet technology usage changes since 1985

Pros

• Covers 111,503+ technologies and 673M websites with extensive database depth
• Supports multi-dimensional filtering by location, traffic, industry, and vertical
• Provides exportable eCommerce attributes including revenue and employee count
• Technology trend data goes back to 1985 for historical analysis
• Well-suited for sales intelligence and market research workflows

Cons

• Pricing information not transparent; requires contacting sales team
• Data for smaller or niche websites may be incomplete
• Steeper learning curve to master filtering and export features
• Data refresh frequency not clearly documented

Decision Guidance

Use BuiltWith when: B2B sales teams need to find prospects by tech stack, market researchers analyze technology adoption rates, or competitive analysts track competitor technology choices.

Consider alternatives if: You only need occasional single-site lookups (free browser extensions like Wappalyzer suffice), or you have limited budget and need only basic data (try free tools first).