Is Clearbit now only available on HubSpot?

Yes, Clearbit has joined HubSpot as the first native data provider and currently supports only the HubSpot platform.

How does Clearbit identify anonymous website visitors?

Clearbit uses IP intelligence data to turn anonymous traffic into company-level buyer intent signals, highlighting companies matching your ideal customer profile in the visitor dashboard.

Does form shortening affect data completeness?

No. Dynamic form shortening only shows necessary fields when Clearbit cannot enrich, ensuring 100% data coverage.

What industry classification data does Clearbit provide?

Clearbit offers the most granular industry categorization, including 6-digit NAICS, GICS, and SIC codes, plus corporate parent and subsidiary hierarchy structures.

Clearbit

Clearbit is HubSpot's native data provider, offering B2B data enrichment, lead scoring, routing, and visitor intent identification to focus on high-value opportunities.

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Summary

Clearbit is HubSpot's native B2B data provider, using AI to enrich lead and account records, deliver real-time scoring, routing, and buyer intent identification, solving incomplete data and lead prioritization challenges.

What is Clearbit?

Clearbit has joined HubSpot as the first native data provider. It combines public web data, proprietary datasets, and large language models to transform unstructured information into standardized B2B data. Teams can enrich every lead, contact, and account record, and use IP intelligence to identify buying intent from anonymous website visitors.

Core Capabilities

Record enrichment: Global coverage to auto-populate lead, contact, and account data
Real-time scoring & routing: Score and assign leads based on industry, corporate hierarchy, normalized role, and seniority
Buyer intent identification: Turn anonymous website traffic into qualified opportunity signals matching your ideal customer profile
Form shortening: Collect only email addresses, auto-enrich other fields to reduce friction
Standardized categorization: 6-digit NAICS, GICS, SIC industry codes and corporate hierarchy structures

Pros

Native HubSpot integration eliminates need for additional tools
AI-driven data standardization improves accuracy and coverage
Real-time lead scoring and routing accelerates response times
IP intelligence uncovers hidden opportunities from anonymous visitors
Dynamic form shortening boosts conversion while ensuring data completeness

Cons

HubSpot-only availability, no support for other CRM platforms
Pricing not publicly disclosed, requires sales contact
Data accuracy depends on public sources and AI models, potential for errors
Global coverage may be limited in certain regions

Decision Guidance

When to use: Your team runs on HubSpot and needs automated data enrichment, real-time lead scoring, or website visitor intent identification—especially B2B sales and marketing teams wanting to focus on high-fit opportunities.

Consider alternatives: You use Salesforce, Pipedrive, or other CRMs, or need standalone data enrichment tools with transparent pricing.