Fastbase

Summary

Fastbase is a website visitor tracking and lead generation tool that converts anonymous traffic into actionable company leads. Using AI, it identifies visitor companies, key employees, and interaction behavior to help sales and marketing teams follow up on high-quality opportunities in real time.

What is Fastbase?

Fastbase's WebLeads AI tracks businesses and organizations visiting your website, providing company names, websites, employee contact details (phone, email), and visitor interaction data (pages viewed, time spent, search keywords). The system filters out non-corporate traffic (like ISP visitors) to surface only qualified business leads. It integrates with Google Analytics to restore data removed from GA and enhance paid ad analysis. Available in Lite (free with limited features), Premium, and Premium+ (with GA integration) plans. Premium starts at $39/month with a 7-day free trial.

Core Capabilities

• Company visitor identification: Reveals company name, website, network domain, and ISP
• Employee contact details: Provides key employee names, titles, phone numbers, and emails
• Real-time interaction tracking: Logs pages visited, time spent, search keywords, and traffic sources
• Lead filtering: Automatically excludes non-corporate visitors; view by location and industry
• HotLeads customization: Tag high-value leads for priority follow-up
• Google Analytics integration (Premium+): Writes data back to GA, restoring removed visitor information
• Export functionality: Export leads to Excel or CRM systems

Pros

• Free Lite plan offers basic visitor identification with no credit card required
• Real-time alerts let sales teams contact hot leads quickly
• One-click Google Analytics integration with simple setup
• Provides verified employee contact details, reducing manual research time
• Filters non-corporate traffic to improve lead quality

Cons

• Free Lite plan is limited (no employee contacts, no export, no HotLeads)
• Relies on IP identification; remote workers or VPN users may not be tracked
• Premium+ plan requires extra payment to unlock Google Analytics integration
• No disclosed data coverage rate or match success baseline
• May offer low ROI for small sites or low-traffic businesses

Decision Guidance

Use Fastbase if: You're a B2B business needing to identify visitor companies, your sales team wants real-time alerts on hot leads, your marketing team needs to fill gaps left by Google Analytics changes, or you want to filter leads by industry or location.

Consider alternatives if: You target individual consumers (B2C), your site has very low traffic (fewer than a few hundred visits per month), you already use another visitor identification tool (like Leadfeeder or Albacross), or you need deeper behavioral analytics and CRM automation.