LeadPost

Summary

LeadPost is a visitor intelligence platform built for marketers and agencies to convert anonymous website traffic into contactable leads. It identifies up to 40% of visitors with names, emails, and mailing addresses, plus data enrichment, behavioral insights, and cross-channel retargeting.

What is LeadPost?

LeadPost is a website visitor identification tool that captures contact details (names, emails, addresses) and demographic data for anonymous visitors without requiring form fills. Install one line of code and the platform automatically enriches records, provides visitor insights, and supports retargeting across email, social, display, and direct mail. Designed for B2B and B2C teams, it offers white-labeled dashboards and multi-client management for agencies.

Core Capabilities

• Visitor identification: Reveal names, emails, and postal addresses for up to 40% of anonymous traffic
• Data enrichment: Auto-complete existing contact records or upload lists for instant improvement
• Visitor insights: Demographic and behavioral data to understand audience patterns and conversion drivers
• Cross-channel retargeting: Email, social, display ads, and direct mail campaigns from one dashboard
• Agency features: Multi-client management, white-labeled reports, and exclusive discounted pricing

Pros

• Delivers actual contactable data (names, emails, addresses), not just IP matching
• Captures leads without popups or forms, reducing visitor friction
• White-labeled dashboards and multi-client management for agencies
• Combines data enrichment and retargeting tools in one platform
• Users report accurate data and responsive customer support

Cons

• Identifies up to 40% of visitors; 60% remain unidentified
• Pricing not publicly listed; requires contact for quotes
• Relies on cookie data, subject to privacy regulations and browser restrictions
• Primarily focused on North American markets; coverage may vary elsewhere
• Requires integration with existing marketing stack for full value

Decision Guidance

When to use: You have high anonymous traffic but low form conversion and need contactable lead data for follow-up; you're an agency managing multiple clients and need white-labeled reporting; you want to retarget visitors via email, social, or direct mail campaigns.

When to consider alternatives: Your primary market is outside North America and you need stronger regional data coverage; you only need basic IP-level company identification (e.g., Clearbit Reveal or Leadfeeder); you're on a tight budget and prioritize free or low-cost analytics tools; you require strict privacy compliance without reliance on cookies.