RB2B

Summary

RB2B is a website visitor identification tool that converts anonymous traffic into named leads. Uses pixel tracking to identify 70-80% of visitors, delivering LinkedIn profiles and contact data in real-time to Slack, CRM, or other integrated platforms.

What is RB2B?

RB2B installs a tracking pixel in your website header to identify real people and companies visiting your site. The system combines first- and third-party cookies, device IDs, and IP addresses to match visitor identities from its permissioned publisher network. Person-level identification works only for US IPs; company-level identification (partnered with Demandbase) supports global traffic. Setup takes under 5 minutes and integrates with 50+ apps including Salesforce, HubSpot, Clay, and Zapier.

Core Capabilities

• Person & company identification: Identifies 70-80% of website visitors with names, LinkedIn profiles, email addresses, and company data
• Real-time notifications: Pushes visitor data instantly to Slack, Microsoft Teams, or CRM systems
• Hot leads filtering: Filter ideal customers by company revenue, size, seniority, department, category, and geography
• Multi-channel routing: Set up multiple filters to route different visitors to different integrations or workflows
• 50+ integrations: Connects to Salesforce, HubSpot, Clay, Instantly, HeyReach, and more
• Pre-built templates: Hundreds of pre-written outreach email and message templates

Pros

• Setup completes in under 5 minutes with leads flowing immediately
• 7-day full-feature trial, then forever-free plan (150 company resolutions/month)
• 70-80% identification rate outperforms most competitors
• SOC2 Type II certified, CCPA/CPRA compliant
• Paid plans start at $79/month with person-level ID and 300 monthly resolutions

Cons

• Person-level identification limited to US traffic only, no European or other regional personal data (GDPR restriction)
• Global company identification requires consent management tool for GDPR compliance
• Relies on third-party cookies and permissioned network; accuracy affected by visitor privacy settings
• Free plan offers company-level ID only; personal data requires paid upgrade

Decision Guidance

Use RB2B when: You're a B2B company converting website traffic into sales leads, especially targeting the US market. Ideal for sales teams, SDRs, and marketers needing real-time visitor alerts and integration with existing CRM and outreach tools.

Consider alternatives when: Your primary market is in Europe or you need person-level global identification; look for GDPR-compliant alternatives. If budget is extremely tight and you only need basic company identification, the free plan may suffice but features are limited.