Does RB2B support person-level identification outside the US?

Person-level identification is US IP traffic only due to GDPR compliance. Company-level identification (via Demandbase) supports global traffic but won't identify specific individuals.

What does the free plan include?

After a 7-day full-feature trial, the free plan provides 150 company-level resolutions per month. Person-level identification requires upgrading to the Starter plan ($79/month, 300 resolutions).

Is RB2B compliant with GDPR and CCPA?

Person-level ID targets US traffic only and is not subject to GDPR. Global company ID requires a consent management tool for GDPR compliance. The system is CCPA/CPRA compliant and holds SOC2 Type II certification.

RB2B

Q: How does RB2B identify website visitors?

A tracking pixel in your website header combines first- and third-party cookies, device IDs, and IP addresses to match visitor identities from a permissioned publisher network. Demandbase provides reverse-IP lookup technology.

RB2B identifies 70-80% of website visitors with LinkedIn profiles and contact data. 5-minute setup, real-time push to Slack and CRM, 50+ integrations. 7-day free trial, forever-free plan available.

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Summary

RB2B is a website visitor identification tool that converts anonymous traffic into named leads. Uses pixel tracking to identify 70-80% of visitors, delivering LinkedIn profiles and contact data in real-time to Slack, CRM, or other integrated platforms.

What is RB2B?

RB2B installs a tracking pixel in your website header to identify real people and companies visiting your site. The system combines first- and third-party cookies, device IDs, and IP addresses to match visitor identities from its permissioned publisher network. Person-level identification works only for US IPs; company-level identification (partnered with Demandbase) supports global traffic. Setup takes under 5 minutes and integrates with 50+ apps including Salesforce, HubSpot, Clay, and Zapier.

Core Capabilities

Person & company identification: Identifies 70-80% of website visitors with names, LinkedIn profiles, email addresses, and company data
Real-time notifications: Pushes visitor data instantly to Slack, Microsoft Teams, or CRM systems
Hot leads filtering: Filter ideal customers by company revenue, size, seniority, department, category, and geography
Multi-channel routing: Set up multiple filters to route different visitors to different integrations or workflows
50+ integrations: Connects to Salesforce, HubSpot, Clay, Instantly, HeyReach, and more
Pre-built templates: Hundreds of pre-written outreach email and message templates

Pros

Setup completes in under 5 minutes with leads flowing immediately
7-day full-feature trial, then forever-free plan (150 company resolutions/month)
70-80% identification rate outperforms most competitors
SOC2 Type II certified, CCPA/CPRA compliant
Paid plans start at $79/month with person-level ID and 300 monthly resolutions

Cons

Person-level identification limited to US traffic only, no European or other regional personal data (GDPR restriction)
Global company identification requires consent management tool for GDPR compliance
Relies on third-party cookies and permissioned network; accuracy affected by visitor privacy settings
Free plan offers company-level ID only; personal data requires paid upgrade

Decision Guidance

Use RB2B when: You're a B2B company converting website traffic into sales leads, especially targeting the US market. Ideal for sales teams, SDRs, and marketers needing real-time visitor alerts and integration with existing CRM and outreach tools.

Consider alternatives when: Your primary market is in Europe or you need person-level global identification; look for GDPR-compliant alternatives. If budget is extremely tight and you only need basic company identification, the free plan may suffice but features are limited.